Abstract
[Autom. eng. transl.] The cultural and creative industries are among the sectors that have been most affected by the influence of the new social paradigms introduced by globalization, such as, for example, the multicultural society. In recent decades, local institutions, public and private bodies, places of culture have had to rethink their strategic positioning, taking into account the growing presence of consumers of other languages and cultures and renewing their marketing policies in an intercultural key .
Participation in artistic-cultural activities, in fact, was for many years considered a prerogative of the higher social classes and, specifically, of the native population of a given place. In this vein, ethnic minorities were thought to be less likely to participate in artistic and cultural activities than their majority counterparts (Chan & Goldthorpe, 2007). The economic variable played a key role in these theories: ethnic minorities, in fact, were associated with a lower economic position than the natives (Buraimo et al., 2011), which led to their exclusion from so-called high cultural activities (museum, theatre, etc.).
| Translated title of the contribution | High culture or low culture? A survey on the cultural consumption of immigrants in Italy |
|---|---|
| Original language | Italian |
| Title of host publication | Immigrati e consumi in Italia. I consumi come fattore di integrazione e acculturation |
| Publisher | Franco Angeli |
| Pages | 154-168 |
| Number of pages | 15 |
| ISBN (Print) | 9788835108344 |
| Publication status | Published - 2021 |
Keywords
- cultural marketing
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