Crowdfunding. La via collaborativa all'imprenditorialità

[Autom. eng. transl.] The word crowdfunding came into use with the whole vocabulary of the sharing economy: a structural rethinking of the relations between economy and society based on the concepts of collaboration and sharing. Analyzing the innovative fundraising method that moves between the crowd and the network space means opening a window on Italy that invests to get out of the crisis. With a systematic approach and attentive to the global perspective, the volume draws a complete picture of the phenomenon and of all the ingredients that come into play enabled by the network technologies. The different crowdfunding models and the rules governing them, the specificities of the platforms, the construction of the proposal and the business model, the digital strategy and the marketing plan, the measurement of results and relations with supporters: every aspect is explained, from the conception of the idea to the closure of the campaign. Over 50 case histories are intertwined with the discussion, with tips to follow and references to mistakes to avoid. Supplementary digital content hosts in-depth studies, direct testimonials, documents, operational suggestions, links and summary infographics.