Creazione del valore per il cliente finale e Supply Chain Management

Translated title of the contribution: [Autom. eng. transl.] Value creation for the end customer and Supply Chain Management

Annalisa Tunisini, Roberta Bocconcelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The chapter stresses the idea that the integration between supply chain management and marketing is essential for the creation of value for customers. The chapter also develops an empirical analysis of how to implement an effective integration between marketing and supply chain management. The case study under analysis is Ducati Motor Holding SpA.
Translated title of the contribution[Autom. eng. transl.] Value creation for the end customer and Supply Chain Management
Original languageItalian
Title of host publicationRileggere l'impresa. Relazioni, risorse e reti: un nuovo modello di management
EditorsRENATO FIOCCA
Pages259-279
Number of pages21
Publication statusPublished - 2007

Keywords

  • CREAZIONE DEL VALORE
  • RELAZIONI TRA IMPRESE
  • SUPPLY CHAINS

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