Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China

Loretta Battaglia, Elena Cedrola

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Fingerprint

Dive into the research topics of 'Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Social Sciences