Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China

Loretta Battaglia; Elena Cedrola

Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China

Loretta Battaglia, Elena Cedrola

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phases

Original language	English
Title of host publication	Globalization and Marketing Performance - Proceedings of the Global Marketing Conference at Seoul
Pages	1-5
Number of pages	5
Publication status	Published - 2012
Externally published	Yes
Event	2012 Global Marketing Conference at Seoul - Seoul Duration: 19 Jul 2012 → 22 Jul 2012

Conference

Conference	2012 Global Marketing Conference at Seoul
City	Seoul
Period	19/7/12 → 22/7/12

Keywords

Country of Origin
Italian and Chinese companies
Made in Italy
business to business

Cite this

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title = "Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China",

abstract = "The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phases",

keywords = "Country of Origin, Italian and Chinese companies, Made in Italy, business to business, Country of Origin, Italian and Chinese companies, Made in Italy, business to business",

author = "Loretta Battaglia and Elena Cedrola",

year = "2012",

language = "English",

isbn = "0019768699",

pages = "1--5",

booktitle = "Globalization and Marketing Performance - Proceedings of the Global Marketing Conference at Seoul",

note = "2012 Global Marketing Conference at Seoul ; Conference date: 19-07-2012 Through 22-07-2012",

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Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China. / Battaglia, Loretta; Cedrola, Elena.
Globalization and Marketing Performance - Proceedings of the Global Marketing Conference at Seoul. 2012. p. 1-5.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China

AU - Battaglia, Loretta

AU - Cedrola, Elena

PY - 2012

Y1 - 2012

N2 - The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phases

AB - The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phases

KW - Country of Origin

KW - Italian and Chinese companies

KW - Made in Italy

KW - business to business

KW - Country of Origin

KW - Italian and Chinese companies

KW - Made in Italy

KW - business to business

UR - http://hdl.handle.net/10807/33518

M3 - Conference contribution

SN - 0019768699

SP - 1

EP - 5

BT - Globalization and Marketing Performance - Proceedings of the Global Marketing Conference at Seoul

T2 - 2012 Global Marketing Conference at Seoul

Y2 - 19 July 2012 through 22 July 2012

ER -

Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China

Abstract

Conference

Keywords

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Cite this