Cos'è e come funziona il digital advertising?

Translated title of the contribution: What is digital advertising and how does it work?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Translated title of the contribution	What is digital advertising and how does it work?
Original language	Italian
Title of host publication	Lost in targeting. Il digital advertising tra promesse e realtà
Publisher	Link-RTI
Pages	30-39
Number of pages	10
ISBN (Print)	9788895596365
Publication status	Published - 2026

Keywords

@inbook{c5deb39e0f264dcf89eee23d65d6034e,

title = "Cos'{\`e} e come funziona il digital advertising?",

keywords = "digital advertising, marketing digitale, television studies, digital advertising, marketing digitale, television studies",

author = "Paolo Carelli",

year = "2026",

language = "Italian",

isbn = "9788895596365",

pages = "30--39",

booktitle = "Lost in targeting. Il digital advertising tra promesse e realt{\`a}",