Corporate strategy. Creare valore nell'impresa multibusiness

Translated title of the contribution: [Autom. eng. transl.] Corporate strategy. Creating value in the multibusiness enterprise

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] Many companies, and not only the larger ones, operate in more business. This gives top management new and very important questions to which this book, dedicated to the corporate strategy (ie the typical problems of the multi-business enterprise), wants to answer. The volume, now an international classic of corporate strategy, in this new edition has been enriched with numerous incidents relating to the corporate strategies of leading Italian companies and with new chapters dedicated to: integrating Corporate Social Responsibility into strategy, the economic dynamics of the corporate strategy, the most recent portfolio matrices, the conditions for the development of internal entrepreneurship and the specificity of corporate governance in Italy. The text, innovative in its formulation, is the result of a collaboration between two renowned Harvard scholars and two business strategy teachers from prestigious Italian universities
Translated title of the contribution[Autom. eng. transl.] Corporate strategy. Creating value in the multibusiness enterprise
Original languageItalian
PublisherMcGraw-Hill Education
Number of pages450
ISBN (Print)9788838662980
Publication statusPublished - 2007

Publication series

NameAziendale

Keywords

  • corporate strategy
  • responsabilità sociale d'impresa

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