Corporate level strategy generare valore condiviso nelle imprese multibusiness

[Autom. eng. transl.] A growing number of companies operate in more business. But in many cases diversification, instead of ensuring a more solid and lasting business success, is a source of problems and even crises. Why? Because there is no corporate vision capable of indicating the business development design in an incisive and motivating way; because the resources at the corporate level (original and difficult to imitate) on which the company leverages to ensure a competitive advantage to individual businesses are not clear; because the costs incurred for the central units are greater than the benefits they generate for the divisions. The text - combining theory, cases taken from international current affairs and operational tools - allows the management of a multi-business company to answer fundamental questions. Is it more appropriate to maintain or sell this business? Given the current corporate portfolio, is it appropriate to enter a new business area? And how: through internal acquisition or development? By which mechanisms to pursue synergies between businesses? Which functions to centralize and which to place at divisional level? What challenges do growing social expectations and sustainability issues pose? The new edition of the volume, now a classic of the corporate level strategy at international level, has been extensively revised and updated in light of the great transformations taking place on the world scene and of the contributions emerging from the didactic and research activity carried out by the authors.