Corporate communication as an academic discipline

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools
Original languageEnglish
Title of host publicationManaging corporate communication: a cross-cultural approach
EditorsROSSELLA CHIARA GAMBETTI, STEPHEN QUIGLEY
Pages3-24
Number of pages22
Publication statusPublished - 2012

Keywords

  • corporate communication, integrated marketing communications, total business communication

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