This chapter presents a model for integrated management of corporate responsibility (CR) initiatives and intangible resourcers. The model defines an approach for structuring a company's social efforts in such a way as to increase competitiveness through the development of the intangible resources. After having presented an analysis of the studies conducted on the benefits of CR initiatives on the developmento of intangible resources, the text proposes a protocol to evaluating each CR initiative according to the model.
|Title of host publication||Strategic Intellectual Capital Management in Multinational Organizations: Sustainability and Successfull implications|
|Number of pages||29|
|Publication status||Published - 2008|
- Intellectual Capital