Contesto esterno e posizionamento aziendale: un approccio integrato

Translated title of the contribution: [Autom. eng. transl.] External context and corporate positioning: an integrated approach

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The management of the dynamics of the strategy and the consequent choices that the corporate management bodies carry out (or should carry out) need to be guided by instruments of analysis of the external context that are not abstract, but specific and contextualised with respect to the strategic positioning sought. In light of the marked variability and unpredictability that characterizes most of the competitive environments in which companies operate, making decisions based on an analysis of economic convenience, under the constraint of scarce resources and limited rationality, appears to be challenging. And yet, the marked interdependence of "company productions" does not make the study of the context external to the company and, in particular, its competitive environment more useless but more complex and indispensable. In this direction, this volume intended to offer three suggestions: 1. the idea of using an integrated approach to the study of the economic environment of companies, which jointly and collectively considers the sector, the supply chain and the local system in which the "Fact of production"; 2. the idea of abandoning, in the context of strategic management processes, the level of analysis represented by sectors, supply chains and local systems and replacing it with that consisting of strategic groups, supply chains and clusters; 3. the idea of further extending the concept of "cluster" in the literature to take into consideration the construct of "basin of external resources appropriated by the company", as it is more useful, from a theoretical point of view, to the study of the determined external of the company value when analyzed in an integrated way to the strategic positioning that the company pursues within the strategic group and the supply chains in which it is inserted.
Translated title of the contribution[Autom. eng. transl.] External context and corporate positioning: an integrated approach
Original languageItalian
PublisherEgea
Number of pages321
ISBN (Print)978-88-238-4357-8
Publication statusPublished - 2012

Keywords

  • Contesto esterno
  • Posizionamento aziendale

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