Content Marketing. Approcci e tendenze nell'esperienza italiana

Translated title of the contribution: [Autom. eng. transl.] Content Marketing. Approaches and trends in the Italian experience

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The book aims to provide a simple and at the same time accurate picture of the concept of content marketing in its vast articulation, offering in particular an in-depth look at its concrete application in Italy, reporting the results of a research project, conducted in Catholic University within the Branded Content Lab, which involved a sample of 549 industrial and service companies operating in Italy in both business-to-consumer and business-to-business, mostly small and medium-sized, representative of the most innovative sectors of the Italian economy and expression of the excellence of Made in Italy.
Translated title of the contribution[Autom. eng. transl.] Content Marketing. Approaches and trends in the Italian experience
Original languageItalian
PublisherVita e Pensiero
Number of pages212
ISBN (Print)978-88-343-3146-0
Publication statusPublished - 2016

Keywords

  • Approcci strategici
  • Content marketing

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] Content Marketing. Approaches and trends in the Italian experience'. Together they form a unique fingerprint.

Cite this