[Autom. eng. transl.] The book aims to provide a simple and at the same time accurate picture of the concept of content marketing in its vast articulation, offering in particular an in-depth look at its concrete application in Italy, reporting the results of a research project, conducted in Catholic University within the Branded Content Lab, which involved a sample of 549 industrial and service companies operating in Italy in both business-to-consumer and business-to-business, mostly small and medium-sized, representative of the most innovative sectors of the Italian economy and expression of the excellence of Made in Italy.
|Translated title of the contribution||[Autom. eng. transl.] Content Marketing. Approaches and trends in the Italian experience|
|Publisher||Vita e Pensiero|
|Number of pages||212|
|Publication status||Published - 2016|
- Approcci strategici
- Content marketing