Consumer stated preferences for dairy products with carbon footprint labels in Italy

Silvia Coderoni, Maurizio Canavari

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

Abstract

Carbon footprint (CF) labels on agri-food products represent one of the most important tools to convey information to consumers about the greenhouse gases emissions associated with their purchase behaviour. Together with the growing interest of consumers in CF labels, the subject has gained attention also in the scientific literature, and formal evaluations of consumer response to carbon labelling have been published. Studies in this area aim at analysing consumers’ preferences for buying products with a lower CF label or their willingness to pay (WTP) for these products. The objective of this paper is twofold. First, the study proposes a review of the literature that so far has analysed consumer WTP for CF label, focusing on Italian consumers. Second, it uses the results of two surveys of consumers’ attitudes towards dairy products with a lower CF label to analyse the factors determining a positive stated WTP. Results point out that a positive WTP for lower CF products is more likely to be declared by respondents who believe that buying products with less environmental impact can combat climate change. Conversely, highly pricesensitive consumers are less likely to be willing to pay more for CF-labelled products.
Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalAgricultural and Food Economics
Volume8
DOIs
Publication statusPublished - 2020

Keywords

  • Carbon footprint label
  • Consumer preferences
  • Logistic regression
  • Willingness to pay

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