Consumer brand engagement nel contesto marketing non convenzionale: una concettualizzazione preliminare

Translated title of the contribution: [Autom. eng. transl.] Consumer brand engagement in the unconventional marketing context: a preliminary conceptualization

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Not abstract available
Translated title of the contribution[Autom. eng. transl.] Consumer brand engagement in the unconventional marketing context: a preliminary conceptualization
Original languageItalian
Title of host publicationAtti del AIP- Associazione Italiana di Psicologia Congresso Nazionale delle Sezioni
Pages360
Number of pages1
Publication statusPublished - 2012
EventAIP Congresso Nazionale delle sezioni - Chieti
Duration: 20 Sep 201223 Feb 2013

Conference

ConferenceAIP Congresso Nazionale delle sezioni
CityChieti
Period20/9/1223/2/13

Keywords

  • brand engagement
  • non conventional marketing

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