The chapter underlines the need for companies to act according to a customer-driven approach. It stresses that no company is an island and customer value is generated by a supply network. The chapter gives interpretative and managerial tools to understand supply networks and company's positioning in supply network contexts.
|Translated title of the contribution||[Autom. eng. transl.] Borders of business and supply chain management|
|Title of host publication||Economia & management delle imprese|
|Editors||barbara di bernardo, valentino gandolfi, ANNALISA TUNISINI|
|Number of pages||17|
|Publication status||Published - 2009|
- SUPPLY CHAIN MANAGEMENT