Concluding the Internet of Toys

Giovanna Mascheroni, D. Holloway

Research output: Chapter in Book/Report/Conference proceedingChapter


The concluding chapter reviews the key themes as set out in the introduction and in the contributions to this volume. Here, Mascheroni and Holloway revisit the concepts of datafication and surveillance capitalism in order to emphasise critical questions and map out possible trajectories that future research in the field could address and pursue. The discussion of surveillance capitalism emphasises the double positioning of children in the market as both digital consumers and digital labourers. The chapter also makes the argument that the social and political consequences of datafication extend beyond privacy issues to the transformation of the very conditions under which citizenship is enacted.
Original languageEnglish
Title of host publicationThe Internet of Toys. Practices, Affordances and the Political Economy of Children’s Smart Play
EditorsG. Mascheroni, D. Holloway
Number of pages15
Publication statusPublished - 2019


  • Internet of Toys
  • datafication
  • digital citizenship
  • privacy
  • surveillance capitalism


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