Comunità, scuola, azienda. Un'eterna ghirlanda brillante

[Autom. eng. transl.] Being asked by the cashier if we want the "stamps" has become a custom in the landscape of our large-scale distribution. They are not used to obtain discounts, but to help their children's schools receive technology and consumables. The fact does not only concern marketing, but also educational research, for at least three reasons: 1) the relationship between public and private, market and education, which poses the problem of the relationship of schools, especially state schools, with companies. Isn't there a risk of confusing the reasons for consumption with school? 2) The awareness of the school, in which respect for the principle of significance is often lacking. Before even wondering what you need to buy, the question to ask is why. 3) The great educational tradition in corporate contexts, characterized by captains of industry moved by a profound awareness and pedagogical sensitivity. In the case of the points collection programs in favor of the school it is interesting to measure how much of this is still alive. These reasons are at the basis of the volume, which, reflecting on the journey of three protagonists of retail in our country, represents a first investigation in a research field, that of the relationship between school and the market in the case of large-scale distribution, which will deserve further investigations in the future.