Comunicazione, processi decisionali strategici e marketing

Translated title of the contribution: [Autom. eng. transl.] Communication, strategic decision-making processes and marketing

Rossella Chiara Gambetti, Emanuele Invernizzi, Stefania Romenti

Research output: Contribution to journalArticle

Abstract

The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively ongoing debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.
Translated title of the contribution[Autom. eng. transl.] Communication, strategic decision-making processes and marketing
Original languageItalian
Pages (from-to)1-19
Number of pages19
JournalIMPRESA PROGETTO
Volume2009
Publication statusPublished - 2009

Keywords

  • Comunicazione
  • Marketing
  • Processi decisionali strategici

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] Communication, strategic decision-making processes and marketing'. Together they form a unique fingerprint.

Cite this