Comunicare l’umanizzazione: la comunicazione basata sul concetto di ‘umanizzazione’ compensa l’assenza di motivazione al ricovero ospedaliero

Translated title of the contribution: [Autom. eng. transl.] Communicating humanization: communication based on the concept of 'humanization' compensates for the lack of motivation for hospitalization

Simona Sciara, Elena Resta, Giuseppe Pantaleo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

[Autom. eng. transl.] Introduction. Despite the enormous diffusion and use of the concept of 'humanization of care' (eg Balint, 1957, 1969; Engel, 1977), it is surprising that there are no studies on the alleged "unproven" efficacy of a communication focused on humanization in motivating a patient to turn to a certain hospital. The hypothesis of our experiment is that, in patients with not particularly positive experiences with a certain hospital (motivation for low-medium hospitalization), exposure to a communication 'enriched by the concept of humanization (vs. message praising exclusively the availability of avant-garde technologies), should prove to be comparatively more effective in motivating the patient to rely on the structure (San Raffaele Hospital – OSR – of Milan). Method. After measuring the experience (neutral vs. positive vs. extremely positive) with OSR, the participants (N = 54) were randomly assigned to one of two experimental conditions: exposure to a communication based exclusively on the benefits deriving from the use of technologies avant-garde, or 'enriched' by references to the humanization of care ("At the center of the research is you"; "In OSR the person is at the center of treatment" etc.). The willingness to be admitted to OSR (Cronbach's alpha = .91) represented the dependent variable. Results. The significance of the goodness interaction of the Prior Experience X Type of Communication, t (50) = 4.75, p <.001, attests that while in the control condition the quality of the previous experience proved to be an important predictor of the motivation to be hospitalized , r (27) =. 74, p <.001, in the communication condition 'enriched' this predictive ability was completely canceled, r (27) =. 15 ns, and replaced by uniformly higher values, which reflected a clear will to be admitted c / o OSR regardless of the degree of goodness of the previous experience with the structure (communication 'enriched vs. control, t (50) = 5.43, p <.001). Conclusions. Communication enriched by references to humanization therefore seems to be decisive in influencing the willingness of a future patient to turn to a certain hospital, especially in the case of previous experiences with that hospital - both direct and vicarious - not particularly positive.
Translated title of the contribution[Autom. eng. transl.] Communicating humanization: communication based on the concept of 'humanization' compensates for the lack of motivation for hospitalization
Original languageItalian
Title of host publicationPsicologia come scienza della salute
Pages94
Number of pages1
Publication statusPublished - 2017
EventXII Congresso Nazionale SIPSA - Firenze
Duration: 3 Nov 20175 Nov 2017

Conference

ConferenceXII Congresso Nazionale SIPSA
CityFirenze
Period3/11/175/11/17

Keywords

  • motivazione
  • umanizzazione delle cure

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