Comunicare le Politiche. Scenari e Strumenti

Translated title of the contribution: [Autom. eng. transl.] Communicating Policies. Scenarios and Tools

Martino Mazzoleni*

*Corresponding author

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] Communication is essential for the success of public policies. This book is an introduction to the actors, functions, objectives and tools of this communication and outlines the scenarios in which it is strategic: mass media and social media communication, participatory policymaking, government communication, the evaluation and reporting of policies, the transmission of technical knowledge to public decision makers, persuasive communication and policy argumentation. Although not a technical manual, the book provides operational indications, also thanks to case studies of different policy areas (social, environmental, territorial) characterized by the use of communication tools aimed at different targets. A text for students of public policies, administrators and public officials, journalists and third sector operators involved in the planning and implementation of public interventions.
Translated title of the contribution[Autom. eng. transl.] Communicating Policies. Scenarios and Tools
Original languageItalian
PublisherMondadori Education spa
Number of pages238
ISBN (Print)979-12-2060-175-7
Publication statusPublished - 2023

Keywords

  • Comunicazione
  • Politiche pubbliche

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