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Comunicare la città. Brescia e la comunicazione del suo patrimonio culturale

Translated title of the contribution: [Autom. eng. transl.] Communicate the city. Brescia and the communication of its cultural heritage
  • Mirella Agorni

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

[Autom. eng. transl.] The contribution illustrates the communication methods used to express the marketing of a cultural tourism product such as the historic-artistic heritage of the city of Brescia.
Translated title of the contribution[Autom. eng. transl.] Communicate the city. Brescia and the communication of its cultural heritage
Original languageItalian
Title of host publicationComunicare la città. Turismo culturale e comunicazione. Il caso di Brescia
EditorsMirella Agorni
Pages7-16
Number of pages10
Publication statusPublished - 2012

Keywords

  • Tourist communication
  • lingua turismo

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