TY - JOUR
T1 - Competition and commercial media bias
AU - Blasco, Andrea
AU - Sobbrio, Francesco
PY - 2012
Y1 - 2012
N2 - This paper reviews the empirical evidence on commercial media bias (i.e., advertisers influence over media accuracy) and then introduces a simple model to summarize the main elements of the theoretical literature. The analysis provides three main policy
insights for media regulators: (i) Media regulators should target their monitoring efforts towards news contents upon which advertisers are likely to share similar preferences.
(ii) In advertising industries characterized by high correlation in products’ qualities, an increase in the degree of competition may translate into a lower accuracy of news reports. (iii) A sufficiently high degree of competition in the market for news drives out commercial media bias.
AB - This paper reviews the empirical evidence on commercial media bias (i.e., advertisers influence over media accuracy) and then introduces a simple model to summarize the main elements of the theoretical literature. The analysis provides three main policy
insights for media regulators: (i) Media regulators should target their monitoring efforts towards news contents upon which advertisers are likely to share similar preferences.
(ii) In advertising industries characterized by high correlation in products’ qualities, an increase in the degree of competition may translate into a lower accuracy of news reports. (iii) A sufficiently high degree of competition in the market for news drives out commercial media bias.
KW - Advertising
KW - Commercial Media Bias
KW - Advertising
KW - Commercial Media Bias
UR - http://hdl.handle.net/10807/46056
UR - http://www.sciencedirect.com/science/article/pii/s030859611100214x
U2 - 10.1016/j.telpol.2011.11.021
DO - 10.1016/j.telpol.2011.11.021
M3 - Article
SN - 0308-5961
VL - 36
SP - 434
EP - 447
JO - Telecommunications Policy
JF - Telecommunications Policy
ER -