Competere sui mercati internazional. Opportunità e vantaggi per le piccole e medie imprese

Translated title of the contribution: [Autom. eng. transl.] Compete on international markets. Opportunities and advantages for small and medium-sized enterprises

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The text proposes a methodology for self-assessment of small and medium-sized companies that intend to compete on international markets. The goal is to guide companies in thinking about the opportunities and threats offered by the unification of the European market, in search of the most suitable internationalization strategy.
Translated title of the contribution[Autom. eng. transl.] Compete on international markets. Opportunities and advantages for small and medium-sized enterprises
Original languageItalian
PublisherEtas libri
Number of pages86
ISBN (Print)88-453-0640-2
Publication statusPublished - 1993

Keywords

  • PMI
  • internazionalizzazione

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