Communicative Business. Scritti in onore di Edoardo Teodoro Brioschi

Translated title of the contribution: [Autom. eng. transl.] Communicative Business. Written in honor of Edoardo Teodoro Brioschi

Research output: Book/ReportOther report

Abstract

[Autom. eng. transl.] This volume collects the reflections of prestigious Italian and international scholars and professionals who have made a significant contribution to the development of corporate communication as an academic discipline and as managerial science. Some contributors are esteemed colleagues who have had the opportunity to confront Edoardo Teodoro Brioschi over time in a lively debate on the conceptual and pragmatic perspectives of corporate communication. Others are expert professionals and collaborators who have met Edoardo Teodoro Brioschi along their training and professional journey in the field of corporate communication and have been inspired by it. Variegated meeting and comparison of paths, sensitivities and experiences in corporate communication, this volume represents a tribute to the scientific contribution offered by Edoardo Teodoro Brioschi in over forty years of academic activity carried out at the Catholic University of the Sacred Heart. A tribute to the scholar, the teacher, the man.
Translated title of the contribution[Autom. eng. transl.] Communicative Business. Written in honor of Edoardo Teodoro Brioschi
Original languageItalian
PublisherVita e Pensiero
Number of pages327
ISBN (Print)978-88-343-2713-5
Publication statusPublished - 2013

Keywords

  • communicative business
  • comunicazione aziendale
  • efficacia
  • pubblicità
  • risorse intangibili

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