Abstract
This research examines the sustainability communication strategies employed by Michelin Green Star award-winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified culinary offerings, community-focused initiatives, sustainable supply chains, entrepreneur values and sustainability certifications. The findings emphasise authenticity, transparency, local community engagement, waste valorisation, circular economy innovations and entrepreneurial passion as key drivers of sustainability communication strategies in the hospitality sector.
| Original language | English |
|---|---|
| Pages (from-to) | N/A-N/A |
| Number of pages | 14 |
| Journal | Business Strategy and the Environment |
| Issue number | N/A |
| DOIs | |
| Publication status | Published - 2025 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
All Science Journal Classification (ASJC) codes
- Business and International Management
- Geography, Planning and Development
- Strategy and Management
- Management, Monitoring, Policy and Law
Keywords
- Michelin Green Star
- communication strategies
- hospitality
- sustainability
- sustainable restaurants
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