Brescia "incontournable". La promozione online del capoluogo e del suo territorio in lingua francese

Translated title of the contribution: [Autom. eng. transl.] Brescia "incontournable". The online promotion of the capital and its territory in French

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In French websites and platforms dedicated to tourism promotion (Le Guide Vert Michelin, Le Routard, Le Petit Futé), the word "incontournable" is very frequent to identify an experience thet the tourist should absolutely not miss. It is also a key-word, useful to categorize and promote "special" destinations. The contribution inquires how the word "incontournable" changed its semantics in the last years, to become a key-word in tourism discourse. Empirical data are related to a specific area in Lombardy (North Italy - the city of Brescia and its region), rich in attractions but not adequately represented by online resources for tourism.
Translated title of the contribution[Autom. eng. transl.] Brescia "incontournable". The online promotion of the capital and its territory in French
Original languageItalian
Title of host publicationBrescia 4.0 - Storia, digitalizzazione, territorio
EditorsG Gregorini, R Semeraro
Pages185-206
Number of pages22
Publication statusPublished - 2021

Publication series

NameRICERCHE

Keywords

  • French tourist
  • tourisme en Lombardie
  • language of tourism
  • touristes français
  • deontics
  • adjectifs inXable
  • argumentation
  • Michelin
  • Le Guide Vert Michelin
  • Routard
  • Le Routard
  • Petit Futé
  • Le Petit Futé
  • TripAdvisor
  • Tripadvisor

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