Branded entertainment

Research output: Other contribution

Abstract

Definition of branded entertainment

Original language	English
Publication status	Published - 2014

@misc{19397cb9207e4f74908e95f129915856,

title = "Branded entertainment",

abstract = "Definition of branded entertainment",

keywords = "branded entertainment, communication, branded entertainment, communication",

author = "Gambetti, \{Rossella Chiara\} and Mattia Giovanardi",

year = "2014",

language = "English",

isbn = "978-1-119-00238-3",

type = "Other",

}

TY - GEN

T1 - Branded entertainment

AU - Gambetti, Rossella Chiara

AU - Giovanardi, Mattia

PY - 2014

Y1 - 2014

N2 - Definition of branded entertainment

AB - Definition of branded entertainment

KW - branded entertainment

KW - communication

KW - branded entertainment

KW - communication

UR - https://publicatt.unicatt.it/handle/10807/62964

M3 - Other contribution

SN - 978-1-119-00238-3

ER -