brand reloading

Patrizia Musso (Editor)

Research output: Book/ReportOther report

Original languageItalian
PublisherFranco Angeli
Number of pages208
Publication statusPublished - 2011

Keywords

  • advertainer
  • brand communication
  • cultura convergente
  • internal branding
  • spazi parlanti
  • storytelling
  • testimonial

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