Brand Images in business to business

A. : Comi A. La Rocca, Daniela Corsaro, Ivan Snehota

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

a
Original languageEnglish
Title of host publicationProceedings of Thought Leaders International Conference in Brand Management.
PagesN/A-N/A/A
Publication statusPublished - 2010
EventProceedings of Thought Leaders International Conference in Brand Management. - Università della Svizzera Italiana
Duration: 18 Apr 201020 Apr 2010

Conference

ConferenceProceedings of Thought Leaders International Conference in Brand Management.
CityUniversità della Svizzera Italiana
Period18/4/1020/4/10

Keywords

  • brand
  • images

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