Brand Experience (Relazioni inpresa-cliente e valore di marca)

Translated title of the contribution: [Autom. eng. transl.] Brand Experience (Business-customer relationships and brand value)

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] This volume addresses the contemporary challenges of brand communication, drawing on international literature and reflecting on current managerial practices.
Translated title of the contribution[Autom. eng. transl.] Brand Experience (Business-customer relationships and brand value)
Original languageItalian
PublisherFranco Angeli
Number of pages185
ISBN (Print)978-88-917-2892-0
Publication statusPublished - 2016

Keywords

  • Brand Management
  • Comunicazione di marketing
  • Marketing Communication

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