Beyond a definition of greenwashing: from different types to different impacts

Translated title of the contribution: [Autom. eng. transl.] Beyond a definition of greenwashing: from different types to different impacts

Riccardo Torelli, Balluchi Federica, Lazzini Arianna

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This study aims to enrich greenwashing literature by developing a theoretical framework that blends elements of legitimacy theory and signalling theory. The first objective of the research is to detect and analyse the main greenwashing levels from a business and managerial perspective. In particular, we aim to understand and describe how and what type of greenwashing practices companies adopt to ‘talk the talk without walk the walk’, defining the different areas, at the decision and application levels, of misleading communication. The main hypothesis is that different theorized levels and areas of greenwashing and related types and methodologies of misleading communication have different impacts on stakeholders, and lead to different reactions.
Translated title of the contribution[Autom. eng. transl.] Beyond a definition of greenwashing: from different types to different impacts
Original languageItalian
Title of host publicationLa comunicazione agli stakeholders tra vincoli normativi e attese informative
EditorsS. Corbella, L. Marchi, F. Rossignoli
Pages1313-1343
Number of pages31
Publication statusPublished - 2018

Keywords

  • Greenwashing
  • Stakeholder

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