BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation

Costanza Anellamaria Cucchi

BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture.

Original language	English
Title of host publication	Intercultural Communication. New Perspectives from ELF
Pages	385-407
Number of pages	23
Publication status	Published - 2016

Keywords

ELF in Europe
Hall's and Hofstede's cultural models
corporate communication
intercultural communication
language and culture

Cite this

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title = "BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation",

abstract = "The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede{\textquoteright}s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase {\textquoteleft}our + [members of the company]{\textquoteright}. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede{\textquoteright}s framework, thus further illuminating the relationship between language and culture.",

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author = "Cucchi, {Costanza Anellamaria}",

year = "2016",

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AU - Cucchi, Costanza Anellamaria

PY - 2016

Y1 - 2016

N2 - The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture.

AB - The study explores website discourse in English in a corpus of national companies. The companies are located in four European countries, selected with reference to Hofstede’s cultural model (Hofstede et al., 2010). Following on a qualitative analysis, which confirmed that the English used in the website texts can be qualified as BELF (Business English as a Lingua Franca), a corpus-assisted approach was adopted for the study of the noun phrase ‘our + [members of the company]’. The findings revealed that some aspects of the field of discourse (Halliday & Hasan 1989) may be interpreted with reference to Hofstede’s framework, thus further illuminating the relationship between language and culture.

KW - ELF in Europe

KW - Hall's and Hofstede's cultural models

KW - corporate communication

KW - intercultural communication

KW - language and culture

KW - ELF in Europe

KW - Hall's and Hofstede's cultural models

KW - corporate communication

KW - intercultural communication

KW - language and culture

UR - http://hdl.handle.net/10807/95909

UR - http://romatrepress.uniroma3.it/ojs/index.php/elf/article/view/602

M3 - Chapter

SN - 978-88-97524-61-8

SP - 385

EP - 407

BT - Intercultural Communication. New Perspectives from ELF

ER -

BELF and National Cultures on European Corporate Websites: A Cross-Cultural Investigation

Abstract

Keywords

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