Abstract
[Autom. eng. transl.] The theme of health is becoming more and more interesting among Italians and many advertising messages are about it. The study aims to investigate how credible this type of advertising is. To this end, a questionnaire was administered to a sample of 104 participants, aged between 18 and 60, to assess the credibility of six health advertising messages. The results show that only some health advertising messages are considered reliable and a greater confidence in the message appears in older subjects.
| Translated title of the contribution | [Autom. eng. transl.] Authority of the source and credibility of the advertising message: the case of health foods |
|---|---|
| Original language | Italian |
| Pages (from-to) | 591-600 |
| Number of pages | 10 |
| Journal | Ricerche di Psicologia |
| Publication status | Published - 2015 |
Keywords
- Credibilità
- Pubblicità
- Salute
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