Arts Marketing

Loretta Battaglia; Elena Cedrola

Arts Marketing

Loretta Battaglia, Elena Cedrola

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.

Original language	English
Title of host publication	Encyclopedia of Management 3rd edition, Vol. 9 MARKETING
Pages	1-3
Number of pages	3
Publication status	Published - 2012
Externally published	Yes

Keywords

arts marketing definition
stakeholders

Cite this

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title = "Arts Marketing",

abstract = "Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of {\textquoteleft}customers{\textquoteright} by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.",

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author = "Loretta Battaglia and Elena Cedrola",

year = "2012",

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booktitle = "Encyclopedia of Management 3rd edition, Vol. 9 MARKETING",

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AU - Cedrola, Elena

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KW - arts marketing definition

KW - stakeholders

KW - arts marketing definition

KW - stakeholders

UR - http://hdl.handle.net/10807/64529

M3 - Entry for encyclopedia/dictionary

SN - 9781119972518

SP - 1

EP - 3

BT - Encyclopedia of Management 3rd edition, Vol. 9 MARKETING

ER -

Arts Marketing

Abstract

Keywords

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Cite this