Abstract
Greek and Roman rhetoric offers a widespread system of cathegories that is still crucial to understand the dynamics of communication. Single cases of this heritage examined in the book range from literature to visual arts, from drama to cinema, from psychology to marketing.
| Translated title of the contribution | [Autom. eng. transl.] Argument, word, image. Rhetoric and forms of communication |
|---|---|
| Original language | Italian |
| Publisher | EDUCatt |
| Number of pages | 222 |
| ISBN (Print) | 978-88-8311-920-0 |
| Publication status | Published - 2012 |
Keywords
- argomentazione
- argumentation
- communication
- comunicazione
- image
- immagine
- retorica
- rhetoric