An Integrated Approach to Interactions in Cyberplaces: the presentation of Self in blogs

Recently a change of perspective took place in online interaction research, shifting attention from technologies to what people actually do online. Therefore a new family of phenomena appeared: Psychology of Cyberspace was the first answer. Now the time has come to go further adopting an even more ‘social’ stance to study Cyberplaces giving birth to a Social Psychology of Cyberplaces. Combining three theoretical realms (objects, subjects, processes), three levels of analysis (local mediated interaction, everyday situation, social context) and two methodologies of data production (qualitative and quantitative), this chapter proposes an integrated approach to online interactions. An example of this is shown by discussing a research on Self Presentation in blogs.