Abstract
The paper explores the concept and the role of corporate branding as both an inside and an outside interconnector of the company to its stakeholders through the communication efforts it relies on.
Original language | English |
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Title of host publication | Proceedings of the CCI Conference on Corporate Communication |
Pages | 1-15 |
Number of pages | 15 |
Publication status | Published - 2012 |
Event | CCI Conference on Corporate Communication - New York Duration: 6 Jun 2012 → 8 Jun 2012 |
Conference
Conference | CCI Conference on Corporate Communication |
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City | New York |
Period | 6/6/12 → 8/6/12 |
Keywords
- communication
- corporate branding