An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation

Giuseppe Boari; Gabriele Cantaluppi; Massimo Scarzella; Maria Gabriella Giordano; Laura Vescovo

An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation

Giuseppe Boari
, Gabriele Cantaluppi
, Massimo Scarzella
, Maria Gabriella Giordano
, Laura Vescovo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

An a priori latent segmentation procedure is proposed, which is based on an adaptation of the Consumer Disposition toward Satisfaction (CDS) scale. The disposition level is then used to define clusters of the respondents to the Customer Satisfaction annual survey of an Italian banking organization. In order to verify the evidence of a proper classification two different multivariate tests are suggested.

Original language	English
Title of host publication	MTISD 2008, Metodi, Modelli e Tecnologie dell’Informazione a Supporto delle Decisioni, Università del Salento, CD
Pages	1-4
Number of pages	4
Publication status	Published - 2008
Event	MTISD 2008, Metodi, Modelli e Tecnologie dell Informazione a Supporto delle Decisioni - Lecce Duration: 18 Sept 2008 → 20 Sept 2008

Conference

Conference	MTISD 2008, Metodi, Modelli e Tecnologie dell Informazione a Supporto delle Decisioni
City	Lecce
Period	18/9/08 → 20/9/08

Keywords

CDS scale
Latent segmentation

Cite this

@inproceedings{16ca009d17b746c9bd96ce14f946bd1e,

title = "An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation",

abstract = "An a priori latent segmentation procedure is proposed, which is based on an adaptation of the Consumer Disposition toward Satisfaction (CDS) scale. The disposition level is then used to define clusters of the respondents to the Customer Satisfaction annual survey of an Italian banking organization. In order to verify the evidence of a proper classification two different multivariate tests are suggested.",

keywords = "CDS scale, Latent segmentation, CDS scale, Latent segmentation",

author = "Giuseppe Boari and Gabriele Cantaluppi and Massimo Scarzella and Giordano, \{Maria Gabriella\} and Laura Vescovo",

year = "2008",

language = "English",

isbn = "978 88 8305 060 2",

pages = "1--4",

booktitle = "MTISD 2008, Metodi, Modelli e Tecnologie dell{\textquoteright}Informazione a Supporto delle Decisioni, Universit{\`a} del Salento, CD",

note = "MTISD 2008, Metodi, Modelli e Tecnologie dell Informazione a Supporto delle Decisioni ; Conference date: 18-09-2008 Through 20-09-2008",

}

Boari, G, Cantaluppi, G, Scarzella, M, Giordano, MG & Vescovo, L 2008, An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation. in MTISD 2008, Metodi, Modelli e Tecnologie dell’Informazione a Supporto delle Decisioni, Università del Salento, CD. pp. 1-4, MTISD 2008, Metodi, Modelli e Tecnologie dell Informazione a Supporto delle Decisioni, Lecce, 18/9/08.

An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation. / Boari, Giuseppe; Cantaluppi, Gabriele; Scarzella, Massimo et al.
MTISD 2008, Metodi, Modelli e Tecnologie dell’Informazione a Supporto delle Decisioni, Università del Salento, CD. 2008. p. 1-4.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation

AU - Boari, Giuseppe

AU - Cantaluppi, Gabriele

AU - Scarzella, Massimo

AU - Giordano, Maria Gabriella

AU - Vescovo, Laura

PY - 2008

Y1 - 2008

N2 - An a priori latent segmentation procedure is proposed, which is based on an adaptation of the Consumer Disposition toward Satisfaction (CDS) scale. The disposition level is then used to define clusters of the respondents to the Customer Satisfaction annual survey of an Italian banking organization. In order to verify the evidence of a proper classification two different multivariate tests are suggested.

AB - An a priori latent segmentation procedure is proposed, which is based on an adaptation of the Consumer Disposition toward Satisfaction (CDS) scale. The disposition level is then used to define clusters of the respondents to the Customer Satisfaction annual survey of an Italian banking organization. In order to verify the evidence of a proper classification two different multivariate tests are suggested.

KW - CDS scale

KW - Latent segmentation

KW - CDS scale

KW - Latent segmentation

UR - http://hdl.handle.net/10807/24276

M3 - Conference contribution

SN - 978 88 8305 060 2

SP - 1

EP - 4

BT - MTISD 2008, Metodi, Modelli e Tecnologie dell’Informazione a Supporto delle Decisioni, Università del Salento, CD

T2 - MTISD 2008, Metodi, Modelli e Tecnologie dell Informazione a Supporto delle Decisioni

Y2 - 18 September 2008 through 20 September 2008

ER -

An application of the Consumer Disposition toward Satisfaction (CDS) scale for a-priori segmentation

Abstract

Conference

Keywords

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