An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

Elena Castellari

An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.

Original language	English
Title of host publication	Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI Convegno Sidea, Piacenza, 16-19 settembre 2009
Pages	285-294
Number of pages	10
Publication status	Published - 2009

Keywords

Demand estimation
private label

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players",

abstract = "Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.",

keywords = "Demand estimation, private label, Demand estimation, private label",

author = "Elena Castellari",

year = "2009",

language = "English",

isbn = "9788856831078",

pages = "285--294",

booktitle = "Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI Convegno Sidea, Piacenza, 16-19 settembre 2009",

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An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players. / Castellari, Elena.

Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI Convegno Sidea, Piacenza, 16-19 settembre 2009. 2009. p. 285-294.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

AU - Castellari, Elena

PY - 2009

Y1 - 2009

N2 - Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.

AB - Using IRI scanner data I estimate a nested logit demand model to measure the substitution patterns among differentiated milk products. I also analyze possible competition interactions among nationals brands and private labels.

KW - Demand estimation

KW - private label

KW - Demand estimation

KW - private label

UR - http://hdl.handle.net/10807/42612

M3 - Chapter

SN - 9788856831078

SP - 285

EP - 294

BT - Cambiamenti nel sistema alimentare. Nuovi problemi, strategie, politiche. XLVI Convegno Sidea, Piacenza, 16-19 settembre 2009

ER -

An analysis of milk market in Italy, using scanner data: consumer behavior and industry-level brand competitiveness between major players

Abstract

Keywords

UN SDGs

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