Ambient marketing (guerrilla/street)

Research output: Other contribution

Abstract

Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples

Original language	English
Publication status	Published - 2014

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title = "Ambient marketing (guerrilla/street)",

abstract = "Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples",

keywords = "ambient communication, guerrilla marketing, ambient communication, guerrilla marketing",

author = "Gambetti, \{Rossella Chiara\} and Mattia Giovanardi",

year = "2014",

language = "English",

isbn = "978-1-119-00238-3",

type = "Other",

}

TY - GEN

T1 - Ambient marketing (guerrilla/street)

AU - Gambetti, Rossella Chiara

AU - Giovanardi, Mattia

PY - 2014

Y1 - 2014

N2 - Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples

AB - Ambient communication is illustrated both at a conceptual and definitory level, and at a pragmatic level with international examples

KW - ambient communication

KW - guerrilla marketing

KW - ambient communication

KW - guerrilla marketing

UR - https://publicatt.unicatt.it/handle/10807/62959

M3 - Other contribution

SN - 978-1-119-00238-3

ER -