Abstract
[Autom. eng. transl.] The relationship that we establish with consumer goods, tangible or intangible, is often embodied in an affective relationship. This also happens with the consumption of advertising, where, often, affection is colored with nostalgia.
| Translated title of the contribution | [Autom. eng. transl.] Affection |
|---|---|
| Original language | Italian |
| Title of host publication | Dreams. I sogni degli italiani in cinquant'anni di pubblicità televisiva |
| Editors | Gianni Canova |
| Pages | 142 |
| Number of pages | 1 |
| Publication status | Published - 2004 |
Keywords
- Advertising
- Television
- Televisione
- pubblicità
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