Translated title of the contribution: [Autom. eng. transl.] Affection

Research output: Chapter in Book/Report/Conference proceedingChapter


[Autom. eng. transl.] The relationship that we establish with consumer goods, tangible or intangible, is often embodied in an affective relationship. This also happens with the consumption of advertising, where, often, affection is colored with nostalgia.
Translated title of the contribution[Autom. eng. transl.] Affection
Original languageItalian
Title of host publicationDreams. I sogni degli italiani in cinquant'anni di pubblicità televisiva
EditorsGianni Canova
Number of pages1
Publication statusPublished - 2004


  • Advertising
  • Television
  • Televisione
  • pubblicità

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