Advertising sociale e commerciale: Differenze nell’attivazione psicofisiologica durante la fruizione di artefatti multimediali

Translated title of the contribution: [Autom. eng. transl.] Social and commercial advertising: Differences in psychophysiological activation during the use of multimedia artefacts

Laura Angioletti, Irene Venturella, Stefania Walteros, Gaia Postizzi, Michela Balconi*

*Corresponding author

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Earth and Planetary Sciences

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Computer Science

Psychology

Neuroscience