Adopting/Rejecting Service Innovation: A communication Issue

Research output: Contribution to journal › Article

Abstract

a

Original language	English
Pages (from-to)	1-2
Number of pages	2
Journal	GLOBAL MARKETING CONFERENCE PROCEEDING
Publication status	Published - 2015

@article{35daa46d421b46149b02460cf75f896c,

title = "Adopting/Rejecting Service Innovation: A communication Issue",

abstract = "a",

keywords = "a, a",

author = "Roberta Sebastiani and Daniela Corsaro and Cristina Mele",

year = "2015",

language = "English",

pages = "1--2",

journal = "GLOBAL MARKETING CONFERENCE PROCEEDING",

issn = "1976-8699",

publisher = "Chang-won : Korean academy of marketing science",

}