ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE

Roberta Sebastiani; Daniela Corsaro; Cristina Mele

doi:10.15444/GMC2014.04.02.04

ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE

Roberta Sebastiani, Daniela Corsaro, Cristina Mele

Research output: Contribution to journal › Conference article › peer-review

Abstract

This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.

Original language	English
Pages (from-to)	732-751
Number of pages	20
Journal	GLOBAL MARKETING CONFERENCE PROCEEDING
DOIs	https://doi.org/10.15444/GMC2014.04.02.04
Publication status	Published - 2014
Event	h - g Duration: 7 Dec 2016 → 15 Dec 2016

Keywords

Communication
Service Innovation

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10.15444/GMC2014.04.02.04

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@article{b403c9056e9643b19721ab5e13439538,

title = "ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE",

abstract = "This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.",

keywords = "Communication, Service Innovation, Communication, Service Innovation",

author = "Roberta Sebastiani and Daniela Corsaro and Cristina Mele",

year = "2014",

doi = "10.15444/GMC2014.04.02.04",

language = "English",

pages = "732--751",

journal = "GLOBAL MARKETING CONFERENCE PROCEEDING",

issn = "1976-8699",

publisher = "Chang-won : Korean academy of marketing science",

note = "h ; Conference date: 07-12-2016 Through 15-12-2016",

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TY - JOUR

T1 - ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE

AU - Sebastiani, Roberta

AU - Corsaro, Daniela

AU - Mele, Cristina

PY - 2014

Y1 - 2014

N2 - This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.

AB - This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.

KW - Communication

KW - Service Innovation

KW - Communication

KW - Service Innovation

UR - http://hdl.handle.net/10807/65061

U2 - 10.15444/GMC2014.04.02.04

DO - 10.15444/GMC2014.04.02.04

M3 - Conference article

SN - 1976-8699

SP - 732

EP - 751

JO - GLOBAL MARKETING CONFERENCE PROCEEDING

JF - GLOBAL MARKETING CONFERENCE PROCEEDING

T2 - h

Y2 - 7 December 2016 through 15 December 2016

ER -

ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE

Abstract

Keywords

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