Adolescenti, educazione, marketing alimentare

Translated title of the contribution: [Autom. eng. transl.] Teens, education, food marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The search for new paradigms to study marketing helps us to observe how it takes on a meaning, from the point of view of the consumer, linked to his emotional, social, symbolic-cultural experience. The present contribution, without claiming to be exhaustive, intends to focus on some of the characteristics of food marketing to understand if it, properly used, can be a tool through which to educate to sustainability.
Translated title of the contribution[Autom. eng. transl.] Teens, education, food marketing
Original languageItalian
Title of host publicationAlimentare la vita. Expo 2015 una sfida educativa tra cibo, persona, benessere
EditorsCRISTINA BIRBES
Pages75-87
Number of pages13
Publication statusPublished - 2013

Keywords

  • ADOLESCENTI, CONSUMI

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