The chapter describes the evolution and applications of the "domestication" paradigm of sociological studies of media. In particular it describes how "the long history of audience research has been marked by significant changes. Theory changed (new point of views and interpretations emerged), media evolved becoming more complex and digital and of the social milieu (late modernity or networked society). A relevant change is the attention to active practices of the audiences, at media uses and audience behaviours, at complexity of consumption practices. During Nineties another relevant change occurred. The "domestication model" emerged introducing the concept of "double articulation" of media: media are studied as symbolic, cultural and technological devices, audiences practices are studied including the whole set of activities accompaniyng their relationship with media in their everydaylife.
|Translated title of the contribution||[Autom. eng. transl.] Taming media technologies: the domestication model|
|Title of host publication||Nuovi media e ricerca empirica. I percorsi metodologici degli Internet Studies|
|Number of pages||23|
|Publication status||Published - 2011|
- Addomesticamento delle tecnologie