A Service-Value Approach to Mobile Application Valuation

Roberto Moro Visconti, Maurizio Cavallari

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Mobile Application Software (M-Apps) are increasingly popular and by now represent the interactive trendiest software. Investigations about their valuation paradigms are so increasingly common. Even if M-Apps belong to the broad category of Intellectual Property assets, their underlying business model is so innovative and different from traditional intangibles that they require new valuation paradigms. The main research question of this paper is to investigate about Service as a primary value driver of M-Apps. A Service-Value-Approach is proposed as a new appraisal method, which embodies customers’ perception of M-Apps service value. The empirical evidence fully confirms the hypothesis of the mediating role of Service Quality on application value. This study has practical implications for both scholars and professionals as it provides significant empirical evidence of the role of Service Quality into M-Apps valuation, and value co-creation between providers and users.
Original languageEnglish
Title of host publicationExploring Services Science 7th International Conference, IESS 2016, Bucharest, Romania, May 25-27, 2016
EditorsTheodor Borangiu, Monica Dragoicea, Henriqueta Nóvoa
Pages221-234
Number of pages14
DOIs
Publication statusPublished - 2016

Publication series

NameLECTURE NOTES IN BUSINESS INFORMATION PROCESSING

Keywords

  • M-Apps
  • application value
  • service quality
  • technology value
  • valuation

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