A new approach to Marketing Channel Relationship

Research output: Contribution to journalArticlepeer-review

Abstract

Changes in market and consumer and shopper behavior stimulated a new approach to marketing channel relations
Original languageEnglish
Pages (from-to)7-10
Number of pages4
JournalMERCATI E COMPETITIVITÀ
DOIs
Publication statusPublished - 2018

Keywords

  • Shopper Marketing
  • Trade Marketing

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