Abstract
The research question is how can a company implement a circular innovation in a supply network context? Leveraging the main conceptual and interpretative models of the industrial marketing and purchasing thinking, this study aims to investigate the interplay between the process of circular innovation development and the changes in the structure and dynamics of the supply network in which innovation takes place. This research applies a case study design focusing on participant interaction dynamics. The case relates to an industrial company producing an innovative coating solution for compostable packaging. The data used to develop the case study came from multiple sources but primarily from semistructured interviews that cover the implementation of the circular innovation and the configuration of the circular network.
| Original language | English |
|---|---|
| Pages (from-to) | 220-238 |
| Number of pages | 19 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 38 |
| Issue number | 13 |
| DOIs | |
| Publication status | Published - 2023 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Keywords
- business network dynamics
- circular innovation
- circular network
- mobilizer
- supply network
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